The aim of this reflective essay is 1 to analyse the strategy and actions adopted by our group for conducting business research, as well as our methodological choices, chosen theories and models, 2 to assess the strengths and limitations, and 3 to explore possible improvement. A personal journal and copies of selected group material are attached as supporting material Appendix 1. The journal helped me to record and reflect on the research processes and significant steps.
Contact Reflections on a Course in Qualitative Methodology The following was from a final task reflecting on a semester-long course I took in qualitative methodology. As doctoral students, our degree is in philosophizing. In that regard, I found the course to be highly meaningful and valuable for shaping my outlook on a research career.
We are primed to believe that the only valid forms of published research utilize positivist research methods and statistical analyses. This is not the case. While statistical analyses may foster a robust understanding of whether and how phenomena occur, they are largely ignorant of the teleological question plaguing researchers from all disciplines: To that extent, qualitative methods may help fill that critical gap, serving in a deep-rooted capacity to unearth phenomena and build deeper perspective that may even prove fruitful to positivist hypothesis testing.
Qualitative research is often lost on researchers espousing the positivist paradigm. To the positivists, research is defined by segmented numerical values; positivists base causation on divisions between subjects, without regard for how individual characteristics drive phenomena.
Yet, research methods programs in the United States seem to continue to breed familiarity in the normalcy of data. Research methods courses often neglect to teach—or at least introduce—students to qualitative research.
This performs a disservice to doctoral students, particularly when they are pursuing doctorates in philosophy. The misconceptions of qualitative research even carry into the norms of publication, where our journals focus primarily on publishing research featuring quantitative analyses.
American academic journals hope that by creating more sophisticated models, the behavior of an entire population can be estimated. Yet, although quantitative research has its strengths, it is limited to what it can explain, particularly when there is no basis on why a phenomenon is occurring.
Edmondson and McManus stress that methodological fit is necessary to increase the robustness of a research question. When an area of research is in its nascent stages, qualitative research is extremely important, as it drives an understanding of phenomenon and increases our theoretical knowledge.
When an area of research is theoretically saturated, positivist research tends to be more appropriate. Quality in Qualitative Research One of the concerns of many doctoral students of business is that qualitative methods lack methodological rigor, leading to results that are invalid and meaningless.
In our marketing domain, researchers such as Russell Belk, Susan Fournier, and James McAlexander have paved the way for an increased use of qualitative research in published marketing research. In their paper on buyer-seller behaviors, Belk, Sherry, and Wallendorf used participant-observation to develop theoretical themes for future hypothesis generation and testing.
Included in the methodological descriptions of their research was information on techniques such as purposive sampling, triangulation across researchers, emergent theme analysis, autodriving, memoing, member checks, and auditing. Although in certain other journals in the domain such as the European Journal of Marketing, perhaps the extent of their methodological discussion might have been exaggerated, in the American journals, analogizing such methodologies to quantitative discussions on validity and reliability makes it easier for quantitative researchers to internalize.
One example of this type of epistemological analogizing is in the member checks proposed by Lincoln and Guba Belk, Sherry, and Wallendorf offer a list of 10 advantages their naturalistic research has over traditional positivist research and 5 disadvantages of their method compared to traditional positivist research.
Through these comparisons, researchers versed in traditional positivist terminology should identify with the intellectual rigor needed to perform qualitative research. Additionally, these comparisons should indicate that quantitative research has many shortcomings of its own.
For instance, the use of coding schemes to move between levels of abstraction Grounded Theory; Glaser and Strauss achieves the same—if not more—intensity of generalization as quantitative research.
In epistemological terms, this produces research that is just as rigorous and just as high quality as research that is quantitative. In broad terms, there are two types of qualitative research techniques: Doctoral students are probably already familiar with the idea of using interviews typically structured or semi-structured to produce data.
However, this type of interviewing has the potential to be limited in nature as it lacks context. The participant observer gains firsthand knowledge of what people say and do in their everyday lives.
The interviewer relies extensively on verbal accounts of how people act and what they feel. Doctoral students are often taught to develop their hypotheses before collecting and using data to confirm these hypotheses, rather than to develop questions as data is produced.
Without this understanding, the research analysis would be incomplete.
Rather, the production of observational data before interviews allows the researcher to enter a setting without full conceptualization of the research, creating a more fluid research environment for research question-refinement. Instead, the qualitative researcher should attempt to regard himself as an explorer, mapping his way through uncharted waters.Thus, this paper considers the features of reflective writing and its use within qualitative research as a method in its own right, as a data source and within the analytical processes.
this one Reflections on the Research Process. This was a deliberate decision, taken this chapter is a reflection on the overall process of how the data collection I had a preference for qualitative research rather than quantitative. During the research for my Masters dissertation (Wenn c) I.
The Research . A REFLECTION ON QUALITATIVE RESEARCH METHODOLOGY: A FIJI EXPERIENCE Akhila Nand Sharma Abstract This paper presents the author's reflection on his research experience in. Research Methods - Reflective essay.
Uploaded by. Then we initiated the design of the qualitative research. We were thinking that we would spend too much time running around and asking people to join our survey, and then ask again similar questions of the quantitative data.
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Reflection draft 4 07/17/98 2 Reflections on an Qualitative Study Abstract: This paper considers questions of research method and process in Information Systems research.