Print media sources and a few other networks were used to advertise products that were overflowing in warehouses.
The truth is content marketing has been around for a long time — since the late 19th century to be exact. It can be as simple as sending out an educational publication to a target audience.
The goal of this blog post is not to just inundate you with historical context but to show you what we can learn from the business giants of the past that not only used content marketing but succeeded with it.
The purpose was to educate farmers on how to better manage their crops as opposed to publishing purely to promote John Deere products. It was published during a time when there was no television, radio, or Internet.
The printing press was starting to be used and applied across the world, and magazines were a great way to reach out to your audience with something tangible to read. John Deere published this magazine for the purpose of educating and not selling.
By providing this content to ordinary farmers and ranchers, John Deere wanted to be a thought leader and used content marketing to closely align farming with their brand.
It has been fully built out online and related content is published over their social media channels. John Deere established their brand as synonymous with farming and that helped grow sales.
For contextual purposes, let me offer a few data points: It even offered travel and accommodation tips, encouraging people to use their cars. The publication was distributed for free but was later sold for a price. How did this publication drive sales? Content brings prospective customers closer to a brand.
The business was on life support and struggling to break even. He had tried everything. What was his eleventh hour idea? Suggestions on how to creatively make a masterpiece using Jell-O were given and sure enough, people used them.
To this day, people still consume Jell-O in a variety of ways.
Based on early history, we can learn that content marketing works. If it worked for the biggest of companies in the early 20th century, it can work for you in In , as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has entertained, moved and motivated us over the years.
Jell-O’s content marketing strategy has passed the test of time with flying colors. Based on early history, we can learn that content marketing works. If it worked for the biggest of companies in the early 20th century, it can work for you in The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme leslutinsduphoenix.com: Pamela Swett Leighninger.
As part of Ad Age's Advertising Century issue, we present a history of the industry from the first newspaper ad to the birth of internet advertising. In reality, many historians find that consumerism in the early twentieth century probably had a negative as well as a positive affect on American society; although advances in technology and home economics doubtlessly improved the quality of life for some Americans, consumerism spurred by advertisement created an illusion of demand that.
First of all, our thanks to Kurt Kroner, the man behind the defining example of the greatest advertising campaign of the century. He wasn't the copywriter. That was Julian Koenig.
Nor was he the.